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Despite Tiger Woods Breaking Barriers, TGL Failed to Win the Day Leaving the Ultimate Goal to Rory McIlroy

TGL has two things going for it. One is the technology-based simulated golf setup that is very easy for viewers to get attracted to. The second is the allure of the big names surrounding the project. Chief among them are Tiger Woods and Rory McIlroy. While Day 1 saw neither of them teeing off, Day 2 featured Tiger Woods suiting up for his team, Jupiter Links Golf Club. However, contrary to expectations set at debut, the event was not the most-watched sport for the day, despite featuring the 15-time major winner.

Match 2 of TGL drew in 4M unique users, and average of 1.0005 million viewers on ESPN, and was second in the list of sports viewership for the day. TGL’s debut saw an average of 919,000 viewers for the two-hour telecast, peaking at 1.1 million between 9:15 and 9:30. It became the most-viewed event on January 7, surpassing college basketball and NBA.

On January 14th, an NBA game featuring the Cleveland Cavaliers and Indiana Pacers saw a total of 1.033 million viewers across TNT and truTV and was the most viewed sport for the day. January 14th saw another one-sided victory take place as Woods’s team lost to the Los Angeles GC by 12-1.

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