Serena Williams flaunts figure as she strips down for a lingerie company

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Serena Williams shows off her curves in this new lingerie campaign for Berlei. The tennis ace, 35, fronts the Do It For Yoursef campaign to showcase the brand's new autumn/winter 2017 sports collection. She said: "Do it for yourself is really about focusing on ourselves as women. "Celebrating our female strength and power and beauty. We need to take time for ourselves, invest in ourselves, and be strong. Not only for yourself, but to support and encourage other women in your lives." The campaign was shot by Jez Smith. Berlei is the only sports bra Williams wears for training and competition after her mother discovered the brand in Melbourne during the 2003 Australian Open. Zoe Hayes, marketing Manager of Berlei, said: "Serena epitomises the Berlei woman and is a long term fan and genuine ambassador of our brand. This campaign was a beautiful alignment of beliefs. "We encourage all women to fuel their fire through self-investment." Serena also appears in behind the scenes images. Editorial use only. The Sport AW17 Collection is online and in-store now. *Mandatory credit Splash News/Berlei*
Pictured: Serena Williams for Berlei Ref: SPL1423129 160117
Picture by: Splash News/Berlei

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Tennis superstar Serena Williams is currently in Australia, where she is preparing for this month’s Australian Open.

However, she is not just in Melbourne for the Grand Slam – in which she is the top female seed.

Serena is also in the Victorian capital to promote bras!

The 33-year-old powerhouse is the face – and body – of sports bra brand Berlei.

She took to a stage in Melbourne on Thursday to show off the product.

Below are some hot photos from the promotional event…

Images courtesy of the Daily Mail.

Serena Williams - sports bra shoot

Serena Williams in bra shoot

Serena

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