HOT NEWS 🔥 Just hours after BMW’s CEO shocked the public by terminating Scottie Scheffler’s ambassador contract, Mercedes-Benz’s CEO immediately struck back by signing an \$85 million ambassador deal with the world’s No. 1 golf star, accompanied by a loaded statement: “They’ve just thrown away their own diamond.”
🔥 HOT NEWS: Mercedes-Benz Strikes Back with $85 Million Deal After BMW Drops Scottie Scheffler!
In a stunning turn of events that’s shaking both the sports and luxury auto worlds, BMW’s sudden termination of Scottie Scheffler’s ambassador contract has ignited a corporate showdown.
Just hours after BMW’s CEO shocked fans and the golf community with the decision to end ties with the world’s No. 1 golf star, Mercedes-Benz wasted no time making a bold countermove — and it’s one that’s making headlines everywhere.
According to reports, Mercedes-Benz’s CEO has signed an $85 million ambassador deal with Scheffler, calling it “a long-term partnership with a true champion and gentleman.” But what really turned heads was the CEO’s loaded statement during the announcement:
> “They’ve just thrown away their own diamond.” 💎
The quote, now viral across sports media, seems to be a direct shot at BMW’s leadership — sparking debates among fans, business insiders, and brand experts.
The Shockwave Through Golf & Luxury Brands
Scottie Scheffler, known for his humility, precision, and dominance on the PGA Tour, has long been a favorite among premium sponsors. BMW’s exit — reportedly due to “strategic brand realignment” — left many questioning the move.
Mercedes-Benz, on the other hand, saw an opportunity. The company’s statement emphasized that Scheffler represents excellence, focus, and grace under pressure — values that “perfectly align with the Mercedes spirit.”
Industry Experts React
Brand analysts are already calling this “one of the boldest marketing chess moves of the decade.”
Marketing strategist Laura Vance told Business Weekly:
> “This is not just about golf — it’s about prestige. Mercedes-Benz didn’t just sign an athlete; they claimed a global symbol of class and consistency right out of their rival’s hands.”
What’s Next for Scheffler?
Sources close to Scheffler say he’s excited about the partnership and plans to feature prominently in Mercedes-Benz’s upcoming global campaign — rumored to debut ahead of next year’s Masters.
Fans are already buzzing online, praising Scheffler’s upgrade and applauding Mercedes for “recognizing real value.”
