Breaking news : Raducanu, on the verge of leaving Nike to sign with another prestigious clothing brand
Emma Raducanu on the Verge of Leaving Nike for Prestigious New Apparel Deal
Top British tennis star Emma Raducanu is reportedly set to end her long-standing sponsorship with Nike and sign with another major clothing brand ahead of the 2026 season, according to multiple reports. The move would see Raducanu join Uniqlo, the Japanese apparel giant that previously made headlines with its high-profile partnership with Roger Federer.
Raducanu has been sponsored by Nike since early in her career, but sources close to the situation claim the switch to Uniqlo is “done,” signaling a potential major shift in her commercial strategy. If confirmed, this partnership would make Raducanu one of the leading faces — and possibly the first female tennis star — driving Uniqlo’s tennis apparel presence.
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The move comes at a pivotal moment in Raducanu’s career as she looks to re-establish herself competitively on the WTA Tour, while also shaping her off-court brand. A deal with Uniqlo would not only elevate her fashion profile but align her with a label known for iconic athlete relationships.
Stay tuned as this story develops — official announcements could come as early as the start of the 2026 season.
