Biscuit brand Walker’s Shortbread has unveiled a new festive campaign fronted by tennis star Andy Murray.
The marketing drive will be displayed in airports across the UK and tasting bars have appeared in Edinburgh, Glasgow, London Heathrow, Gatwick and Stansted airports.
The bars give travellers the chance to try Walker’s all-butter shortbread alongside imagery of Murray in a Christmas jumper.
Consumers at London Heathrow’s Terminal Five can participate in a spin to win activity for a chance to win prizes including a year’s supply of shortbread and a Walker’s gift hamper.
At Stansted, customers can find a replica of company founder Joseph Walker’s original delivery van.
Bryony Walker, commercial director at Walker’s Shortbread, said: “All over the world, Christmas brings friends and families together to share joy and create lasting memories. Shortbread is a festive favourite, and we aim to make travel retail an unforgettable part of that celebration. Our goal is to connect with people from around the world and showcase a wee bit of Scotland that’s come a long way.
“Our partnership with Sir Andy Murray is a testament to our shared heritage and national pride, reflecting the journey we have both made from a small town in Scotland to the world stage. We’re very excited and looking forward to landing in airports this Christmas, to once again deliver the best that Scotland has to offer.”
